![]() ![]() ![]() Reducing the accuracy of website and funnel analytics.Marketers know all too well the impact that spam bots can have on their organization. Understanding the Impact of Spam Bots Filling Out Forms In both cases, they make your marketing less trustworthy to sales and take up valuable real estate in your MAP and CRM. Sometimes these come in all at once and at volume, maxing out your API calls on your integrations, confusing your sales team, and drowning your marketing and marketing ops teams in bad data, but sometimes spam just trickles in. Spam bots filling out your forms can be a pain, and they can inject those forms with product advertisements, irrelevant links to website content, scams, links to malware, or other things you just don’t want hitting your Salesforce fields. Spam bots are machine-run services that perform unwanted, automated data-mining actions on the web or that send or post unwelcome, unsolicited, inappropriate, or malicious messages – all with minimal to no human intervention.
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